Privacy policy

Privacy Notice

Your privacy and data security are important to us. This Privacy Policy explains how HBTG UK LTD (T/A HOOGE BRANDS) collects, uses, maintains, and discloses information from users of the HooGe Brands website, as well as from our customers and suppliers.

1. What information we collect and how it will be used

We only use your personal data in compliance with applicable laws. This Privacy Policy supplements any other privacy notices we may issue from time to time, including those provided when we collect personal information directly from you.

We collect, use, and store different kinds of personal data, grouped as follows:

• Identity data (e.g., name, username, marital status, title, date of birth, gender)
• Contact data (e.g., billing address, delivery address, email address, phone numbers)
• Transaction data (e.g., payment details, product purchases, etc.)
• Technical data (e.g., IP address, login data, browser type and version, time zone, device type)
• Profile data (e.g., username and password, purchase history, preferences, feedback)
• Usage data (e.g., how you use our website, products, and services)
• Marketing and communication data (e.g., your preferences for receiving marketing and communications)

We use this data to manage our business and maintain our relationship with you.

Account Information

We use your personal data in the following circumstances:

• When we need to perform a contract with you.
• When it is necessary for our legitimate business interests and your rights do not override those interests.
• When we need to comply with legal obligations.

Your contact details may be used to send you transactional communications such as order confirmations, delivery arrangements, customer support, and responses to queries. We also use the phone information you provide for similar purposes. We will retain your account information for as long as the business relationship is active. After a reasonable period of inactivity, we will delete all personally identifiable information. If deletion isn't possible (e.g., in the case of sole traders), we will anonymize the data.

Website Analytics

We may collect information from your device, such as your operating system, browser type, IP address, and referring/exit pages. This helps us analyse website usage and optimize the user experience depending on the device.

Security & Functionality

We use cookies for functionality purposes and may also use them for targeting. You can manage cookies via your browser settings, though rejecting cookies may affect certain website functionalities. We may also use IP addresses to monitor suspicious account activity.

Marketing

We may use your information to market products we think may interest you. We retain your marketing preferences for two years unless you opt-out sooner. You can unsubscribe from marketing communications at any time by using the unsubscribe link in emails.

2. How we share information we collect

We do not sell or trade your personal data. However, we may share it with third parties in the following cases:

(a) Within Our Group

• Other companies in our group may act as joint data controllers or data processors, providing services such as IT support, transport, customs, and export documentation.

(b) Third Parties

• Suppliers: These include IT service providers, payment processors, transport/shipping providers, customs agents, and other service providers in the UK or other countries relevant to our operations.
• Government bodies and regulatory authorities: These include HMRC and fraud prevention agencies.
• Advisors: These include lawyers, accountants, auditors, and insurers.
• Bankers and credit reference agencies: Based in the UK and internationally.
• Email platform providers: Based in Germany and other countries.

(c) Potential Buyers

• If our business is being sold, we may disclose your personal information to the potential buyer.

Depending on the situation, these third parties may act as either Data Controllers or Data Processors. If they act as Data Processors, we ensure contracts are in place to protect your personal data.

Third-Party Websites

Our website may contain links to third-party websites. If you follow these links, the third parties may collect personal information from you. Please review their privacy policies to understand how they manage your data.

3. How we store information we collect

Information Storage and Security

We use data hosting providers within the European Economic Area (EEA). All third-party providers are chosen for their security measures, adhering to widely recognized standards (e.g., ISO27001).

Internally, we implement strict security protocols, including password protection, dual-factor authentication, and geo-restricted access, to safeguard your data.

4. How you can control your information

Your data belongs to you. Under GDPR and the Data Protection Act (DPA), you have the right to:

• Request access to your personal data.
• Request correction or deletion of your data.
• Restrict or object to our processing of your data.

Request We Stop Using Your Data

If you believe we are processing your personal information without proper authorization, you can request that we stop and delete this data.

Opt-out of Communications

You can opt-out of receiving marketing materials by clicking the unsubscribe link in emails. Even after opting out, you will still receive transactional communications related to your orders.

5. Other important privacy information

Your Rights

If you feel we haven't complied with GDPR or the DPA, you have the right to lodge a complaint with the Information Commissioners’ Office (www.ico.org.uk). We would appreciate the opportunity to resolve any concerns first, so please contact us directly.

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be made to ensure we process your data legally, fairly, and transparently. We encourage you to review the policy periodically.

Last updated: 24/10/2024.

6. Contact us

If you have any questions or concerns about how we handle your data, please contact us:

HBTG UK LTD
20-22 Wenlock Road
London N2 7GU

Email: hello@hoogebrands.com
Phone: +44(0)800 112 5142