About Us– HooGe Brands

About US

Welcome to HooGe Brands

A warm "Hello" from our founder..

I’m Henry, the founder of HooGe Brands, and I’m so glad you’re here. This isn’t just another corporate "About Us" page – it’s our story, told by the people who lived it. This is the second version of our website, and we’ve put just as much care into this eCommerce version as we did in building HooGe Brands itself. The first version of our "About Us" was, well, a little too dry and impersonal. We wanted to change that up...

Instead, I’m welcoming you with open arms, sharing our journey and what drives us to do what we love - in distributing amazing products to fantastic customers every day. HooGe Brands is more than just a business – it’s a passion project, a dream turned reality, and a place where we’ve made sure every product has heart. Thanks for being part of this journey. We're excited for you to join us and see what we've built - together!

Where did it all begin?

HooGe Brands was born out of over 20 years of experience in retail, UK FMCG, and International Grocery Exports. Throughout my career, I’ve been lucky to work alongside some of the largest, most forward-thinking food retailers and iconic brands – and what truly excites me are the brands of tomorrow, the special ones that are set to make a real difference. I’ve always approached my work with a genuine interest and curiosity in people, their businesses, and a desire to add value in meaningful ways. Of course, my passion for great-tasting food, drink, and grocery has helped me along the way too!

Where are we heading?

At HooGe Brands, trust and care are the foundation of everything we do. When we lead with these values, everything else naturally falls into place.

These principles mean something to us - they’re at the heart of every relationship we build, and we know they resonate with our partners too. As we continue to grow, we want you to be part of our journey. When our values align, we can achieve great things together - delivering high-quality products the world over, while staying true to the way we want to do business.

OUR PROMISE TO YOU

Trust and Care

Above all else, these two principals underpin our working ethos with our clients, partners and suppliers. You are guaranteed a smile, a can-do attitude and our complete integrity - our reputation depends on it. Whether you needs 3 pallets, or 3 trucks you can rely on us to to deliver the goods and see the job through.

big range

Todays Brands - Tomorrow. With HooGe Brands you have access to 1000's of UK and International Grocery lines available quickly and easily. With a fast turn around, sector leading fulfilment, and visibility on shelf life we aim to offer tailored support for you and your market.

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Personalised Service

Relationships are key to us and we take our business personally, combined with a wealth of experience in buying, branding, sales and logistics, we know how to align with your business for long term success.

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PARTNER BRANDS

Tomorrows Brands - Today. Drinks, Confectionery, Chocolate and Sports Nutrition all feature with our amazing partner brands, available in an exclusive mix for your market. Browse for them on site or simply type "partner brands" in the search bar to find out more.

PARTNER BRANDS